Aveda Advanced Academy




European Master Educator and Hair Colour Specialist

Born into an Australian hairdressing family Jo Mckay was raised in a salon.   Officially starting her career in 1990, when she qualified in hairdressing at the “Institute of Technology” Canberra Australia.

After ten years of working in Australia she had a desire for new challenges and traveled to London where she joined the team of the first Aveda Lifestyle Salon “Martin Gayle.”  In 2002 she joined the Aveda Academy team in the position of Senior Colour Educator for the UK; she now works as European Education & Hair Colour Specialist.

Jo has been part of the Aveda Education team for 12 years and this has given her the possibility to develop into a highly skilled colour expert.  She travels around the worked to teach classes and participate in shows and events.  She has been part of the Aveda Master Jams and assists the Aveda Global Director Antoinette Beenders in global collections and is part of the European Artistic Team.  She has worked on many photo shoots, films and fashion shows and she has had her work published in several magazines.

Jo’s career focus is education, and she looks after the colour training of the European affiliates training both educators and clients.  Jo plays an important role in the Aveda’s expansion strategy as she actively collaborates to support and open new markets, developing coaching programmes for the newly joined members of the Aveda network.

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