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Aveda Guest Artist
Lupe Voss's enthusiasm and unparalleled technical abilities are responsible for her successful rise as one of the most desirable color educators within the Aveda Network. As an educator, mentor and training consultant for Aveda distribution, Lupe’s reputation for excellence spans the globe.
Lupe began her career as an educator in the Aveda Purefessional™. Thanks to her constant drive to find new ways with hair color, and her gifted education techniques, Lupe has been given the opportunity to travel the world educating colorists around the globe on how to make the most of their careers.
Lupe has taken part in numerous educational shows and events for Aveda, including Aveda Congress and Master Jam events in the United States and Europe. She has played a key role in the creation of Aveda Collections—which set haircut and color trends for the season. In addition, Lupe is responsible for creating the Hair Color Magic educational program, which teaches creative placement and the art of formulation for customized color.
Lupe is also founder and co-owner, along with her husband, Manuel, of the highly successful Julian August salon in Redlands, California, meaning that she fully understands the every day challenges and successes that hairdressers face.
Lupe is known for her technical acumen and "real-life" classroom style. She has a passion for learning and a heartfelt desire to make learning fun. A gifted educator, a world-class colorist and a truly warm and caring individual, Lupe epitomizes the true spirit of inspirational education.